The official Launch of “Ayurveda Expo 2011” International Indigenous Healthcare Exhibition Trade Fair & Symposium was held in at Colombo Hilton on 2nd November 2010. Hon. Piyasena Gamage, M.P, Minister of Indigenous Medicine was the Chief Guest. Senior officials from the Ministry of Indigenous Medicine, Ministry of External Affairs, Dept of Commerce and Sri Lanka Export Development Board graced the occasion. The event was covered by several Media Stations. Sponsors of Ayurved 2011 are:- Principal Sponsor - Siddhalepa, EDB, BOC, Sri Lanka Tourism, Gold sponsors - Baraka, Link Natural, Janet Real Herbs, Silver Sponsors – Nature Secrets , Tree of Life, Sri Lanka Telecom, Electronic Media Sponsors – ITN and Lakhada radio, Print Media Sponsors - Lankadeepa, Sunday Times, Daily Mirror, Virakesari ,Official Air line - Sri Lankan Airlines, Official Hotel - Colombo Hiton and Event Sponsor - Nine Hearts.

The three day Mega Exhibition is scheduled to be held from 15th to 17th July 2011 at BMICH and is expected to be participated by both overseas and local exhibitors and visitors
The Exhibition is jointly organized by the National Chamber of Commerce of Sri Lanka and Sri Lanka Export Development Board in association with Ministry of Indigenous Medicine, Ministry of Economic Development, Ministry of Industry & Commerce, Ministry of External Affairs, Sri Lanka Tourism Development Authority & Tourist Promotion Bureau and the National Gem & Jewellery Authority. The exhibition will showcase various sectors - Yoga, Meditation, Wellness, Nature friendly health food, Acupuncture, Homeopathy etc, Beauty care products and a host of other sectors connected with Ayurveda. There will also be a Symposium to be addressed by world renowned professionals.